Files
Download Full Text (2.4 MB)
No. of Pages
163
Summary
Design research is a hard slog that takes years to learn and time away from the real work of design, right? Wrong. Good research is about asking more and better questions, and thinking critically about the answers. It's something every member of your team can and should do, and which everyone can learn, quickly. And done well, it will save you time and money by reducing unknowns and creating a solid foundation to build the right thing, in the most effective way. In Just Enough Research, co-founder of Mule Design Erika Hall distills her experience into a brief cookbook of research methods. Learn how to discover your competitive advantages, spot your own blind spots and biases, understand and harness your findings, and why you should never, ever hold a focus group. You'll start doing good research faster than you can plan your next pitch - Publisher.
Publisher
A Book Apart (Series)
City
New York
Publication Date
1-1-2013
ISBN
1937557111, 9781937557119
Keywords
Research, web sites design, web site development, human-computer interaction
Disciplines
Communication | Computer Engineering | Other Communication | Other Operations Research, Systems Engineering and Industrial Engineering
Table of Contents
Chapter 1: Enough is Enough; Chapter 2: The Basics; Chapter 3: The Process; Chapter 4: Organizational Research; Chapter 5: User Research; Chapter 6: Competitive Research; Chapter 7: Evaluative Research; Chapter 8: Analysis and Models; Chapter 9: Quantitative Research; conclusion, resources, references, acknowledgments, index.
Notes
Forward and publisher: Jeffrey Zeldman. Creative director: Jason Santa Maria, Editor-in-chief: Mandy Brown. Editor: Rose Fox. Copyeditor: Krista Stevens. Proofreader: Tina Lee. Indexer: Sally Kerrigan. Compositor: Rob Weychert. Ebook Production: Nellie McKesson.
Recommended Citation
Hall E. & Zeldman, J. (2019). Just enough research. A Book Apart.