Submission Date

16-8-2019

Resource Type

Collection (a group of items)

File Format

Zip

File Size and Duration

1.05GB

Abstract

‘For the Love Official Music Video’ is a collaborative process between Music producer Anthony ‘Stay Nice’ Martino & Filmmaker Hano Kotevski, The artists on the track are Tumi The Be, immi.grant & Whosane Hujale.

The music video was produced as part of a PR strategy, releasing the Music Video as well as the ‘For The Love’ single at the same time, which will be followed by the album release ‘Melodramatic – Stay Nice’ on the 10th October 2019.

The music video also provides an additional track & verse, produced and recorded by Anthony ‘Stay Nice’ Martino, performed by Roshni Rebecca.

The music video pays homage to a hip-hop style of music video filmmaking, with a gritty urban landscape, reflective of the track’s genre. The producers also experiment with a splitscreen layout, guiding the audience through a funky, non-jarring, experience of musical storytelling. The production took place in Brisbane & the Byron Bay Community Theatre, which provided the opportunity to contrast the original track and its additional ‘bonus’ verse. There is intention to combine the 2 ‘versions’ on an interactive platform, providing the viewer the choice of following the ending of the original tracks music video or the ‘alternative ending’ performed by Roshni Rebecca.

Note

Title:

For The Love - Stay Nice | Official Music Video

Credits:

Audio Producer: Anthony ‘Stay Nice’ Martino

Film Producer: Hano Kotevski

Concept: Hano Kotevski & Anthony ‘Stay Nice’ Martino

Director: Hano Kotevski

Director of Photography: Cons Quast

First Assistant Director: Damien Twomey

Artists: Tumi The Be, Immi.grant, Whosane Hujale, Roshni Rebecca

All-rounder: Danny Goncalves.

Audience

Parental Guidance (PG) - mild impact language/themes

Language

English

References

Barkley, G. (2009, October 27). Crazy (Official Video) [Video]. YouTube. https://youtu.be/-N4jf6rtyuw?si=GOiNt9GZbHujl-VD

Recommended Citation

Martino, A., & Kotevski, H. (2019). For The Love [Official Music Video] [Bachelor's Major Project, SAE Institute]. Creo.

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