Music portfolio: an exploration of independent music making.

Published

5-4-2024

Type of Work

Creative Work - Music

Advisors and Contributors

Dr. Clare Duffin (distribution adviser)

Abstract

This portfolio showcases a practice based exploration of independent music production, encompassing the full creative and technical processes from songwriting and recording through to mixing, mastering, and digital distribution.

Developed as both a professional undertaking and a pedagogical tool, the project aims to model current industry practice for students in music and audio education. With support from Dr. Clare Duffin (University of the West of Scotland), a tiered online marketing campaign accompanied the release, resulting in over 12,000 streams for the first single and 3,000 for the second.

The creative outcomes served multiple purposes: to maintain currency in digital music distribution and marketing; to critically engage with objective, craft-oriented lyric writing; and to provide contemporary, experience-based learning resources for classroom discussion.

By reflecting on the challenges and strategies of DIY music release in a global context, the project contributes to discourse in both artistic research and music industry education.

Citation

Cunnungham, B. (2026). Music portfolio: an exploration of independent music making [Staff Scholarship, SAE University College]. Creo.

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