Music portfolio: an exploration of independent music making.
Published
5-4-2024
Type of Work
Creative Work - Music
Advisors and Contributors
Dr. Clare Duffin (distribution adviser)
Abstract
This portfolio showcases a practice based exploration of independent music production, encompassing the full creative and technical processes from songwriting and recording through to mixing, mastering, and digital distribution.
Developed as both a professional undertaking and a pedagogical tool, the project aims to model current industry practice for students in music and audio education. With support from Dr. Clare Duffin (University of the West of Scotland), a tiered online marketing campaign accompanied the release, resulting in over 12,000 streams for the first single and 3,000 for the second.
The creative outcomes served multiple purposes: to maintain currency in digital music distribution and marketing; to critically engage with objective, craft-oriented lyric writing; and to provide contemporary, experience-based learning resources for classroom discussion.
By reflecting on the challenges and strategies of DIY music release in a global context, the project contributes to discourse in both artistic research and music industry education.
Notes
Spotify Artist Account:
https://open.spotify.com/artist/2kVJDasOLp25H9zYFchXzE?si=kuj7VgKlSKit1lzd6Y-2Eg
Citation
n/a
Link to Published Work
Item 1: https://open.spotify.com/track/5crzodOhk2mm14CSxmlZ5R?si=7119e580632a466c
Item 2: https://open.spotify.com/track/6jOECxz03btFadqsvAQVtQ?si=7b4e222c710849db