DDX219.1 Social Media Analysis and Marketing Strategy Example 5

Creators

SAE University College

Submission Date

9-11-2025

Resource Type

Software (all forms)

File Format

PDF

File Size and Duration

6.9MB

Abstract

This project involved creating a suite of social media content tailored to the student’s chosen creative project. The work is exemplary for its consistent visual style, platform-specific content design, and alignment with the strategic goals defined on Project 1.

Audience

General (G) - suitable for everyone

Language

English

References

Collins, E. (2025). XKI Publishing audience and social media survey. [Unpublished raw data, SAE Creative Media Institute]. https://docs.google.com/forms/d/e/1FAIpQLSdWiZe9wnXnjMJjY9NaiK8MRPMvFdbzqxcXu6VNAC99SidiRg/viewform Gillespie, T. (2021). Custodians of the internet: Platforms, content moderation, and the hidden decisions that shape social media. Yale University Press. (pp. 142–146) Gitner, S. (2022). Multimedia storytelling for digital communicators in a multiplatform world (2nd ed.). Taylor & Francis Group. (pp. 40–43, 65–70) Hassan, R., & Rahman, M. (2022). Motivations behind Instagram use and engagement among Generation Z: A study of social capital and self-presentation. Journal of Digital Media Studies, 14(2), 55–72. Kim, C. M. (2021). Social media campaigns: Strategies for public relations and marketing (2nd ed.). Routledge. (pp. 7, 18–19, 63–65) Linda (2023). How to Stitch on TikTok: 2024 Guide with Examples for Brands. [online] NestScale. Available at: https://nestscale.com/blog/how-to-stitch-on-tiktok.html. Perez, S. (2025). Instagram Reels adds new features as TikTok is banned in the US | TechCrunch. [online] TechCrunch. Available at: https://techcrunch.com/2025/01/17/instagram-reels-adds-new-features-as-tiktok-is-banned-in-the-us/. Take Some Risk Inc. (2019). IG Blog Series #2: Raising your IG Stories Game! - Take Some Risk Inc. [online] Available at: https://www.takesomerisk.com/raising-your-ig-stories-game/ XKI Publishing. (2025). Published Works. [online] Available at: https://xkipublishing.com/pages/published-works Pew Research Center. (2023). Social media use by age group and purpose in 2023. https://www.pewresearch.org Smith, L. (2023). The Instagram aesthetic: Visual branding and creative labour in the attention economy. Journal of Visual Communication Research, 12(1), 25–38. Statista. (2024). Most popular social networks worldwide by monthly active users. https://www.statista.com Precipice Fiction. (2025). Precipice Fiction [Instagram profile]. Instagram. https://www.instagram.com/precipicefiction Precipice Fiction. (2025). Precipice Fiction [Facebook page]. Facebook. https://www.facebook.com/precipicefiction Ticonderoga Publications. (2025). Ticonderoga Publications [Website]. https://ticonderogapublications.com Ticonderoga Publications. (2025). Ticonderoga Publications [Instagram profile]. Instagram. https://www.instagram.com/ticonderogapublications Instagram. (2024). About Instagram. Meta Platforms Inc. https://about.instagram.com TikTok. (2024). About TikTok – Company information & press. ByteDance Ltd. https://www.tiktok.com/about Pinterest. (2024). About Pinterest – Company overview & mission. Pinterest Inc. https://newsroom.pinterest.com

Recommended Citation

SAE University College. (2025). Social Media Analysis and Marketing Strategy  [Student Exemplar, SAE University College]. Creo.

Rights and Permissions

Copyright © 2023. All Rights Reserved. Copyright materials contained within this work are used under the Australian education copying scheme (Statutory Education Licence). DO NOT rehouse this work. Only link to this work. For all inquiries, please email library@sae.edu.au.