Submission Date

9-11-2025

Resource Type

Software (all forms)

File Format

PDF

File Size and Duration

64 MB

Abstract

This project was created to explore how different social media platforms facilitate distinct forms of audience interaction. The student applied this understanding to develop a targeted social media marketing strategy for a chosen creative project. It is exemplary work due to its clear analysis of platform-specific engagement techniques, thoughtful strategy development, and strong alignment between content, platform, and audience. The work demonstrates both critical thinking and practical application of social media marketing principles.

Audience

General (G) - suitable for everyone

Language

English

References

REFERENCES Hedley, R. (2025, June 18). Digital adapters: How Gen X uses social media and why it matters to marketers. Sprout Social. https://sproutsocial.com/insights/gen-x-social-media/ Indigenous Art Code. (n.d.). Fake art harms culture campaign. https://indigenousartcode.org/newsarticle/ fake-art-harms-culture-campaign MacFarlane, R. (2025, May 14). Australian social media demographics. Sprout Social. https://sproutsocial.com/insights/social-media-demographics-australia/ McNamee, S. (2025, March 26). Best times to post on social media in Australia (2025). Sprout Social. https://sproutsocial.com/insights/best-times-to-post-on-social-media-australia/ Network Solutions Team. (2024, January 18). Why is Facebook good for marketing? Network Solutions. https://www.networksolutions.com/blog/facebook-effective-marketing-tool/ Taggart, E. (2024, Dec 16). Understanding AI training and protecting your artwork. Linearity. https://www.linearity.io/blog/understanding-ai-training/ Vyver, J. & Jash, T. (2025, August 23). Calls to protect Indigenous intellectual property from AI ‘cultural theft’. ABC News. https://www.abc.net.au/news/2025-08-23/calls-to-protect-indigenous-intellectual-property-fromai- cultur/105680182

Recommended Citation

SAE University College. (2025). Social Media Analysis and Marketing Strategy  [Student Exemplar, SAE University College]. Creo.

Rights and Permissions

Copyright © 2023. All Rights Reserved. Copyright materials contained within this work are used under the Australian education copying scheme (Statutory Education Licence). DO NOT rehouse this work. Only link to this work. For all inquiries, please email library@sae.edu.au.

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