Contributors
Mia Cummings (Website, Branding, Social Media, Merchandise) Skylar Flockton (Posters, Business Cards, Branding, Social Media) Duana Zande (Booklet, Illustrations, Branding, Social Media)
Submission Date
30-4-2026
Resource Type
Collection (a group of items)
File Format
Abstract
The Canopy Project is a campaign that aims to highlight and bring awareness to the loss of Australia's most important ecosystem; our rainforests. Through this project we aim to address how strong visual communication and branding can be utilised to garner public awareness and inspire action toward the preservation of Australian rainforests. The Canopy Project has the ability to impact a whole new generation, one that has been largely ignored by many other conservation efforts. Gen Z has shown many times that their passion for seeing wrongs amended in our world and other conservation efforts, while informative, lack the effect to grab the younger generations attention. With them as our target demographic, we have the opportunity to bring a whole new change to the awareness of our rainforests.
Audience
General (G) - suitable for everyone
Language
English
Recommended Citation
Cummings, M., Flockton, S., & Zande, D. (2026) The Canopy Project [Bachelor's Major Project, SAE University College]. Creo