Date of Submission

8-2024

Type of Work

Exegesis and Creative Work

Principal Supervisor

Dr. Anne Chesher

Associate Supervisor

Dr. James Thompson

Second Associate Supervisor

Dr Lola Montgomery ; Dr Teresa Rizzo

Keywords

Bystander; Deaths on the road; Evaluation of media campaigns; Evaluation of social impact campaign; First Aid; Impact Campaigns; Impact Documentaries; Media Campaigns; Media Impact Campaigns; Road Accident; Road Crash; Road Fatalities; Road Trauma; Social Impact Campaigns; Social Media Campaigns; Trauma;

Audience

General (G) - suitable for everyone

Abstract

1,272 people died on Australian roads in 2023 (BITRE, 2024). The Government’s 2021-30 Road Safety Strategy is to reduce the annual count to 571 (Commonwealth of Australia, 2021). No less than 1,000 people have died each year since 1935.

Sensitive handling note

1. Indigenous/First Nations people should be aware that this output contains images, voices and/or names of deceased persons., 6. Sensitive note other – free text.

Recommended Citation

Cull, Sophia. (2024). The Prepared Bystanders : A Social Impact Campaign [Masters dissertation, SAE University College]. Creo.

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