Date of Submission
8-2024
Type of Work
Exegesis and Creative Work
Principal Supervisor
Dr. Anne Chesher
Associate Supervisor
Dr. James Thompson
Second Associate Supervisor
Dr Lola Montgomery ; Dr Teresa Rizzo
Keywords
Bystander; Deaths on the road; Evaluation of media campaigns; Evaluation of social impact campaign; First Aid; Impact Campaigns; Impact Documentaries; Media Campaigns; Media Impact Campaigns; Road Accident; Road Crash; Road Fatalities; Road Trauma; Social Impact Campaigns; Social Media Campaigns; Trauma;
Audience
General (G) - suitable for everyone
Abstract
1,272 people died on Australian roads in 2023 (BITRE, 2024). The Government’s 2021-30 Road Safety Strategy is to reduce the annual count to 571 (Commonwealth of Australia, 2021). No less than 1,000 people have died each year since 1935.
Sensitive handling note
6. Sensitive note other – free text.
Recommended Citation
Cull, Sophia. (2024). The Prepared Bystanders : A Social Impact Campaign [Masters dissertation, SAE University College]. Creo.